Bharti Airtel announced the launch of its 4G services on 6thAugust and has introduced its Infinity Plans in 296 cities in India. Reliance Jio has planned for the launch of its 4G services in December, but Airtel has taken the lead by launching it months before Reliance.
The objective of the company for the launch of the 4G service on such a large scale is to reduce the burden of revenue generation from its Voice Services. Voice Services currently account for 75 percent of the total revenue of Bharti Airtel and the company seems to have planned to increase its market share in the internet segment by launching the 4G services. This is expected to increase the revenue of the company considerably.
For the existing customers of Airtel in these 296 cities, upgrading to 4G is fairly easy. They will by default receive an SMS allowing them to upgrade to 4G. If they do not receive an SMS, they can visit Airtel 4G SIM swap webpage and apply for the SIM card. The company claims that the new SIM card will be delivered to the address of the applicant in about 4 hours.
Once the new SIM is received, the users have to send a text message to 121 and mention the 20 digit number printed on the back of their new SIM. They will instantly receive an SMS with the settings for the new SIM and activation of their 4G service.
There are four Infinity Plans that are available to the subscribers. The basic one starts at Rs.999 and offers unlimited Airtel to Airtel calls along with 3GB of data. The other plans are – Rs.1499 with 5GB data and unlimited calls, Rs.1999 with 7GB data and unlimited calls and Rs2999 with 15GB data and unlimited calls.